917-548-9887gerald.germany@compass.com
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The Manhattan Seller’s Guide

Selling well in Manhattan comes down to three disciplines: pricing grounded in real data, preparation that presents the home at its best, and negotiation that protects your interests from listing through closing.

Manhattan skyline

Strategic pricing beats wishful pricing.

Some agents win listings by quoting the highest number. That is a sales tactic, not a strategy. Correct pricing creates the competitive tension that produces strong offers — and avoids the stigma that attaches to an apartment sitting on the market.

Step 1 — Valuation

A detailed analysis of comparable sales in comparable buildings, your building’s fundamentals, and current conditions in your price band.

Step 2 — Preparation

Targeted improvements and presentation that raise perceived value, with guidance on what is worth the investment and what is not.

Step 3 — Marketing

Professional presentation and exposure to the right buyer pools, including the relocation networks Gerald has worked with for more than 15 years.

Step 4 — Offers and vetting

Evaluating not just price but the strength of each buyer — particularly whether they will pass your building’s board.

Step 5 — Negotiation

Disciplined representation that keeps the transaction on track and your interests protected.

Step 6 — Board approval and closing

Coordinating the package, the interview, and the closing so the deal reaches the finish line.

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Common Questions

Questions, answered.

Through analysis of genuinely comparable sales in comparable buildings, the fundamentals of your building, and current absorption in your specific segment. Not a formula, and not a guess designed to win the listing.
Overpricing is the most expensive mistake a seller can make. An apartment that sits accumulates a stigma that discounts its eventual sale price, often below what correct pricing would have achieved.
Address the items that quietly undermine value, then present the home at its best. Gerald advises on what is worth doing, what is not, and coordinates trusted vendors.
A strong agent vets buyer qualifications against the building's requirements before an offer is accepted, which dramatically reduces that risk. Gerald screens for it upfront.
It depends on your building, price band, and how the apartment is prepared and priced. Gerald gives an honest, data-backed estimate for your specific situation rather than a market average.
He spent more than a decade at the Gallup Organization before real estate and brings that research discipline to pricing and negotiation, alongside 25 years and 500+ closings in Manhattan.